International markets expansion, challenges and solutions

Of what Importance are the Knowledge of Culture and Language when Evaluating Potential Export Markets?

Growth and success in today's global economy depend on being able to trade internationally. However, although the larger multinationals of the world have little or no trouble doing so, SMEs experience cultural barriers as well as language barriers among others when operating across borders.


Some of the most important foreign environmental information to know about a target export market are the political atmosphere, the economic stability, infrastructure, market potential, legal

considerations and the culture around exports. The success or failure of an export to a foreign market relies to a great extend on its cultural environment. The business world is littered with cultural gaffes that have had negative consequences. Having an insight into how another culture thinks and behaves allows one to tailor their approach and hence maximise their potential. Studies have shown that this aspect of export is heavily neglected when export managers are deciding on which markets to enter.


Market presence

You may want to have a presence in one or a number of the markets we cover; to satisfy existing customers and prospects, to manufacture, process or assemble products in a particular country, to protect against liability claims, and to minimize certain tax or custom duty-related costs.

A CRM's multifaceted solutions

Any business no matter its size has its customers. For all these customers, a company needs to have a good database with sufficient details about each of their customers. Companies usually make use of the CRM (Customer Relationship Management) for this purpose. This is a strategy which makes use of technology to help enterprises manage the relationships with their customers in an organised manner. It facilitates business processes especially at the sales level but also marketing, customer service and technical support. The objective of the CRM is to get new clients, support and retain already acquired clients and try to pull back those who had left. In addition CRM seeks to reduce the cost of marketing and customer service.

Outsourcing for NGOs

A non-governmental organisation (NGO) is an autonomous citizen-based non-profit and non-politically linked organisation who works towards attaining the objectives for which they receive funds. Funding could come from governments, the UN, private trusts and philanthropies, individual donations, religious institutions and most of the time from other NGOs. An NGO is thus accountable to its particular funding organisations and members. Large NGOs for example have millions as budget. Raising such budget requires significant fundraising efforts on the part of most NGOs.

Outsourcing community management

Businesses have been making use of outsourcing of their community management as a strategy in their marketing system. This is very common with small businesses with limited resources. They usually outsource their community management to a qualified agency. As a community manager, clear cut strategies and tools need to be defined in order to successfully take care of the resources which may include products and services. As a business you should consider the following before outsourcing community management:

  • Cost; you should always make sure you develop and maintain a high standard for your brand and public image through adequate budgeting.

Outsource Accounting

As mentioned in a previous post, jobs which are been outsourced are on a continuous increase. The service-sector has gone global in a good number of unexpected industries. Accounting firms too are following this trend first established by cost-conscious American manufacturers. Even Big companies are increasingly finding that in-house accounting is not delivering the service they want thus they take external help to run their accountancy department.

Services which could be outsourced by accounting firms are:

Outsourcing the export department of a company

The procedure associated with exports is so tedious for big corporations not to talk of what it looks like for small businesses with few employees and a bulk to do. Large export companies started with offshoring the production sector but now they tend to outsource much more than that.

Outsourcing the export department of a company is the right solution for companies involved in export but who lack an experienced staff to handle the difficulty to navigate and understand the rules and regulations associated to exports to foreign countries. This solution can be applied by SMEs and large companies; many SMEs will gain from this since it enables them save resources which they should have been spent on getting a fully staffed export department.

You are advised to let specialised experts take charge of all tasks which are not within your competence because of the complex nature of handling export control and international sales and shipments. You could decide to let outsourcers handle some fields in your export department such as

Advertising and marketing agencies

DMbeti provides a service to marketing agencies and advertising in various forms.
Specific or Temporary Needs
Many activities are based on temporary campaigns requiring to hire new employees, but DMbeti grants ease of adaptation to digital marketing campaigns and needs.

Customized service

The aim of outsourcing processes is to make the company more effectively and stop investing time and money in unprofitable areas.
Every business has repetitive tasks that do not add final value. DMbeti specializes in detecting and getting rid of these repetitive tasks in order for your company to focus on what you do best thus increasing earnings.

Outsourcing for law practice

Small law firms are involved in legal issues but attorneys also have non-legal works to take care of on daily or temporally basis. It is not easy for them to take charge of both the administrative and legal functions especially considering the fact that small law firms have a limited number of employees. There is therefore a need for a quick and efficient solution, outsourcing.

Attorneys have been outsourcing their administrative and clerical tasks and activities not related to their legal department. These include areas such as:

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